Notes from the studio.

Practical writing on design, engineering and growth — from the people actually shipping it.

The tricks that still matter for Lighthouse 95+ — and the ones you can stop worrying about.

Good course UX isn't about dark patterns. It's about reducing cognitive load so students make it to the end.

Time-series at scale, auth across devices and humans, and the UI patterns operators actually use at 3am.

Where rule-based, transformer and LLM approaches each win. Plus: when to just read the comments yourself.

Why eight focused people outship thirty. Process isn't the enemy — ceremony is.

Course pages, category pages and free-content funnels. A pattern that actually ranks.